Storytelling is a primal form of communication. It has traditionally been a way of passing on knowledge, lessons, events and experiences from generation to generation. Stories are the threads that tie us to ancient traditions, legends, myths, even symbols, and they connect us to a larger self and un…
Branding is so far-reaching and penetrates so deeply into the essence of what we do that essentially everything we do becomes our brand.
There is a key trait that almost every successful person in any industry possesses and that most musicians lack.
Achieving a successful career in music has a lot in common with becoming fluent in a new language.
During a split test to choose the cover for the book it became apparent which cover appealed to right brain thinkers and which appealed to left brain thinkers. It also said something about Musicpreneurs.